What is SEO Analytics?
Introduction
SEO Analytics is the process of gathering and evaluating the data for you to gain a better understanding of your website’s organic performance. As a result, it will help improve your search engine performance. It also lets you prioritize tasks and get approval for the SEO campaign.
You can practice the Google search console to master analytics and report on SEO data. You should know what decisions you are making for SEO is helping you reach your goals since you cannot get SEO approval if you don’t know what is working for your website or is not working for your website.
How to Analyze SEO Data?
Here are a few approaches that will help you analyze SEO data:
Check your Page Visibility on Google
It means your site’s visibility on search results when you look for it in the search engine on your desktop devices. This is known as Searchmetrics as it measures organic search results.
It will give you insights of:
- How good is the website optimized
- How easy it is to crawl your page on google
- Well targeted keywords
Check Page URL
Google will provide an inspection tool for your free page URL. It will provide you with information like:
- Indexing issues.
- Structured data error.
- Accelerated mobile pages (AMP) errors.
Page Speed
If you want your users to stay on your website, you should always keep an eye on your page speed with Google PageSpeed Insight. Whatever error is shown on the page insight, fix all those errors since those are the reasons which increased the page loading time. According to research, even a single-second improvement can improve your website revenue by 7%.
Some of the errors that are shown are:
If there are more than 50 HTTP requests, try to reduce them by deleting unnecessary images and decreasing the image size will be the primary thing you do.
Other things that you can do to increase your page speed are enabling cache and compressing the file (It will reduce data transmission).
Analyze the Website Content
Having good website content will help you rank high on google. Of course, you have to be up to date with your content and provide relevant content to your users if your goal is to increase CTR and visibility.
As we all are aware of things that need to we need to look out for:
The page’s title should be around 50-60 characters. Make sure you include a focused keyword that will help you increase your visibility.
Try to keep your focused keyword single word, so google will better understand what the page is about instead of multiple words.
The meta description should be appropriate to the content and fit the limit for the number of words. Too long or short meta descriptions can create issues and don’t include unnecessary keywords. Please keep it simple and appropriate.
Internal Links
Internal links are from different pages in the same domain. Adding internal links to your blog will make it look more authorized, and there are chances of higher ranking, and also, it will provide a great user experience to your visitors.
SEO Analytics Tools
Let us now see what tools that you can use to analyze your page:
Google Analytics
You can use many tools to analyze data, but since we are trying to rank on google, this tool is essential. Google Analytics tells you what the users do on your website once they have landed on it. For example, how many pages have they opened or existed?
Google Search Console
Google search console describes itself as it analyzes your website and provides information. So, before someone clicks on your page, you will get depth details about your page.
It analyzes clicks, impressions and search results of your website.
It will test your mobile visibility.
Ahref – SEO Analytics
It is an SEO software that consists of tools to analyze things like highly ranked keywords, link building, rank tracking and also website audits. In addition, Ahref will help you with things like:
- Check backlinks for competition
- Track your website ranking
- Check your page content
- Look for competitive keywords
- And also, ahref will help you recognize broken links.
Conclusion
SEO analytics is a great way to know how your website is working, what issues it is having and how it can be resolved. You can collect the information and work accordingly. The primary tool we can use for this is the Google search console. Others that will help you analyze your website are also mentioned in this article.
