What is Local SEO?
Introduction
Local SEO (Search Engine Optimization) is a strategy to help your business grow more in local search results, as the name says. The keywords and topic should be related to your business, and a map with more than two listings appears underneath it.
In that case, local SEO increases the chances of growing your business in the surrounding areas. To understand local SEO, you must first learn how google works.
How does Google Work?
When somebody searches for a key phrase on Google, it checks for different websites and then looks for their ranking factor, look at how relevant they are according to the search then comes up with the list of websites from top-ranked to the lowest rank.
People have a myth that it is a live search process every time someone searches on google, but no. Google have a stored copy of all sites that google has discovered and crawled. It is known as google indexing.
Google uses small programs like spiders to do this work. These spiders crawl the page on google by looking for a page, then links and the content of the page, then other pages.
Once the website gets crawled. It is saved in google stores, and an index is built. It is mind-blowing that spiders crawl trillions on websites on google, and also, apart from this, it keeps up to date with all the new sites and is discovered quickly on google searches.
How does the Search Engine Grow?
In the beginning, when the internet started, they were only very few websites, but as time passed, there became million and trillion websites on the internet because search engine was created for users to find what they were searching for more easily.
When you search for something, SEO looks for different factors like title tags, relevant content, etc. Before it displays the proper and appropriate website. But as time evolves. Google is looking for many factors. So to get crawled, your content should satisfy all those factors google asks for.
Local SEO has Different Outlines
Local SEO means local organic traffic. Most of the time, people look for a business near their area. Google figures this out and uses the google local search algorithm, which is a proximity factor. In other words, google takes your location into account and shows the relevant results to that area. It will happen even if the user does not include their city, area name, or even near me in the search.
Suppose you want to order a cupcake online.
First, you need to search “Cupcake delivery”. It will show all the local bakeries around your area. Then if you search for cupcakes from your workplace. It will show totally different results relevant to your workplace.
But this was only limited to desktop devices for the past few years. As the technology increases, you will also have many results on your mobile. So local SEO is a massive success for any business offering local products or wants to grow their local business online
How to Grow Your Business with Local SEO?
To increase your business locally, you need to follow specific strategies to crawl on top of the google search results. As a local marketer, you can appear on local and main organic search results. You have to work effectively to rank at the top.
The local SEO algorithm is as same as the traditional google algorithm, and you’ve to build local landing pages relevant to your location. You should include your business name and details like your phone number in your title tags and meta description. It would be best to consider all these things and link-building strategy.
It is essential to look for all the critical other factors like developing keywords to building citations, managing to google my business according to your audience and location will help you develop a locally oriented SEO audit.
Website content is necessary even in local SEO. But the factors mentioned above should also be kept in mind to grow your business in your location.
Conclusion
We hope you understand local SEO and how you can concentrate on the factors that play a crucial role in Google’s local search algorithm. Still, many other factors influence search visibility and keep changing and growing. So it would be best if you were up to date to see constant growth in your business.
