Domain Authority
Introduction
Domain authority is the search engine score that Moz developed, which helps predict how much your website is about to rank in SERP (Search engine result page). The score of the domain authority is 1 to 100; the highest the score, the more excellent ranking.
Domain authority uses different factors to calculate the ranking. It is based on the data from the Moz link explorer web index. In addition, the domain authority uses machine learning to help you find an accurate fit that correlates with Moz data that rank across thousands of search results. These results are used as a standard scale for comparison.
How to Calculate Domain Authority?
By evaluating multiple factors for, you to calculate domain authority. This includes the total number of links into a single domain authority score. Later you can use this score when comparing a website’s ranking strength over time. Before moving forward, the critical point to mention is that domain authority is not the google ranking factor, so it does not affect the SERP results.
Domain authority 2.0, also launched in 2019, uses machine learning algorithms to calculate the score. This score shows how often google uses that domain in search results. Suppose, for example; Domain X is more searched than Domain Y. Then the domain authority score will be high for domain X.
Your website DA score can fluctuate since DA calculation is based on machine learning. Therefore, it can be less or high, and differences can be incorporated. Let us take Wikipedia as an example. Since it has acquired a million new links, every other site will drop its DA score to Wikipedia. Because Wikipedia has more authority and extensive link profiles when compared to other sites. It takes up all the room.
How to Increase Domain Authority?
An excellent way to do this is to improve your website’s overall SEO with a focus on improving the quality and quantity of external linking from authorized websites to your site.
Then it would help if you looked out for your competitors. How do you find the competitor? If other websites rank high for your exact keywords, they are your competitor. Check out their website, DA score and their content.
The next step is to analyze and compare the link profiles. Having more backlinks to your website from authorized and genuine pages is essential. So make sure you have a good amount of backlinks. With this, we move to the next and final step.
This is the essential step of all and is connected to the second step. Your website needs to have good content. Good means Good! No compromising on the content. This will help you get more visitors, and other website owners will want to link with your site.
It isn’t easy to influence domain authority since it collects so many pieces of data. For example, Google always considers many ranking factors before ranking a website. So we need to look out for the overall website’s performance.
Change in the Domain Authority
Suppose you see a change in your website domain authority score. Then it is hard to figure out what can be the issue since DA depends on many metrics. So let us see a few things that can influence your website’s DA score:
- The links you use for your website aren’t from websites that rank on google.
- The sites with the highest authority can experience considerable link growth that will skew the scaling process.
- Maybe your site is hit by the implementation of DA 2.0, which was introduced in 2019 that caused a 5-6% loss in the DA score of every website.
- The web index has not noticed your link profile.
Since DA is based on machine learning and is compared between websites constantly on the scale after every update, every recalculation means that the website’s score can be decreased even if the site has a good link profile.
