Ad rank is defined as a position of an advertisement with Google Search Engine’s sponsored results. It will help you determine where an ad appears compared to other ads with similar keywords or targeted audiences. It also determines the ad position in SERP. So, the higher the ranking more will [...]

Guest Posting is a process of posting blogs or articles on someone’s else website. People with a small platform to share with a large audience will approach others for a larger audience, which will help them get more traffic. When you guest post, you get exposure to your work, and [...]

The digital marketer uses various digital channels to build brand awareness and generate leads. That includes: Search engines (Google, Bing), Social media platforms like (Facebook, Instagram, and YouTube), Email Marketing, Blogs, company websites, online ads Etc. Apart from this, the digital marketer can also measure and analyze the websites to [...]

Introduction Free YouTube advertising: YouTube is the best platform to tell people about business, get more views and go viral with little or no investment since YouTube is the 2nd most visited platform on the internet. An individual tends to spend more than 15 hours per week. Below we are [...]

Introduction Smart marketing is innovative: smart stands for S for Specific, M for Measurable, A for achievable, R for realistic and T for timely. So now, when doing marketing, you must follow these rules. All your objectives and goals should follow this pattern. This is called smart marketing because, with [...]

Introduction Ad auction in Search Engine Marketing One of the most permanent misunderstandings about search engine marketing is that whoever has the largest advertising budget wins. While a larger advertising budget can certainly be beneficial, especially when targeting highly competitive keywords, it is far from a requirement for success in [...]

Introduction PPC (Pay Per Click) is the digital advertising model where the advertiser pays money every time people click on their ad. But, more importantly, you pay for a targeted visit to your website or a landing page. So, if PPC works out well for you, you will get more [...]

Introduction A marketing funnel is a concept started by Moz to help marketers. To understand the idea of the content, brands need to create and thought process for users. The marketing funnel is divided into four steps in the funnel. The four steps are: Discovery Consideration Conversion Retention. Before we [...]

Introduction High-performance e-commerce websites are about developing an understanding of e-commerce and driving the organization’s value for an ongoing successful business. Once you achieve a sound e-commerce strategy can cause efficiency and enable true personalization. Moreover, with a strategic approach, companies can understand the weakness and strengths of their models [...]

Introduction Suppose you have multiple businesses at the same address and don’t know how to create a google my business listing. And you are wondering how many listing your business is eligible for and if you are rightfully running more than one business at your location. The standard method to [...]