PR tactics are strategic communication practices that involve managing and maintaining the relationship between an organization, Individual, or brand and the target audience. The primary goal of PR is to create a Good image of the brand, Build trust and improve reputation. PR professionals use various techniques and tactics to [...]
Finding a perfect influencer is a task. And we’ll be able to help you to do so in this article. But before that, let us understand what an influencer is and what they do. A perfect influencer is an individual who has established credibility and a dedicated following in a [...]
Earned media is called organic media or “word of mouth,” defined as promoting your brand through organic reach. You can consider this one of the most effective content marketing strategies, but it takes work to work with it. There are three types of media: Earned, Paid, and owned media. You [...]
E-commerce KPIs are the crucial indicators that will show the performance of your online business against your set plans and goals. They will give you insights into the strategic decision you made for your business. Tracking e-commerce KPIs will help you make informed decisions that will help achieve goals like [...]
Brand impressions are the number of times potential customers see the brand page or content. This exposure occurs through social media, advertising, public events, sponsorships, and promotions. Brand investment does not mean you will get direct engagement or interaction with the brands. It measures the potential reach of the brand. [...]
Aligning marketing with business goals can bring major benefits to your business. In today’s competitive business world, aligning marketing with business goals is the crucial step you need to take for success. Effective marketing is more than just promoting products or services. It becomes the strategic tool to get traffic [...]
A local pack is also called a “Map Pack.” Refers to a particular type of SERP (Search Engine Results Page)that displays local business listings. It appears based on the user’s location with clear local search intent. It appears at the top of the search results, like an ad above the [...]
Product schema is called “Structured Data for Products” or Product Markup, a particular type of schema markup used in search engine optimization to help search engines understand the information on product pages that will allow them to improve search results and show rich snippets. It is a collaborative initiative by [...]
Google+ for business is actively used by millions of people for their online business. And there is no doubt that Google+ is the best business place. Google+ is one of a great ideas for marketing since it has a good influence on other social networks, as SEO does on other [...]
Marketing Reporting is analyzing and gathering data and information to improve overall performance. It will help you make better decisions, keep track of marketing campaign performance, optimize marketing strategies, and achieve the set goals. It also involves collecting data from different marketing sources and channels. Marketing reporting also helps measure [...]