Introduction SEO competitor analysis is a powerful strategy that involves looking for direct search competitors that will help you understand their target keywords, content strategies, backlink profile and more. The reason to do this is to understand the different techniques that you can apply to your website and apply various [...]
Introduction Magento SEO is a set of SEO modifications that are exclusive to the Magento platform itself. It has fantastic features for SEO, like sitemap.xml, robot.txt and other ways to redirect pages. However, apart from these features, it has issues like duplicate content, poor blogging functionality, and improper canonical tags. [...]
Introduction The hreflang attribute or tag says google which language you are using on a particular page so that the search engine can provide accurate user results in their language. Let us mention the code example for you for a better understanding. link rel=”alternate” href=”http://XYZ.com” hreflang=”en-us” /> How does Hreflang [...]
Introduction A site migration is a term that is used to define the activities where the website undergoes some changes in the areas which will help with search engine visibility: precisely the website’s location, structure, UX, content, design or platform. All these things we have to do it by ourselves [...]
Introduction Off-site SEO is also called off-page SEO. We can define it as the actions taken outside the website to improve its ranking within the SERP (Search engine result page). Same as on-page SEO, off-page SEO has several factors. Optimization of off-site SEO will help your website improve the search [...]
Introduction A redirect SEO is a method to send search engines and users to a diverse URL from the one they initially requested. Now the most frequently used redirects are 301, 302 and Meta Refresh. Types of Redirect SEO are: 301 Redirect this is moved permanently – This is recommended [...]
Introduction Social testing will show how your content performs for the target audiences. It is also called social media testing. They test the same post differently and measure a pre-set goal. Suppose, for example, that the goal is to increase engagement and get more leads. Let us look at another [...]
Introduction Local citation tools are the tools that will help you manage local citations easier and faster. For example, if you want to create a new citation for a new location, you don’t have to do it manually everywhere online; even if you’re going to update your business name again, [...]
Introduction Adobe Analytics will help you analyze data with the help of mixing and matching different data in a customer journey from any digital point. It will provide you with in-depth reporting and analysis that is predictive. So you get the insightful foundation you need for a better customer experience. [...]
Introduction The snippet is a single search result in search results. It consists of a title, description and URL of the page. The snippet content should match the search query parts, and you will see your keyword highlighted in the snippet description. Since search engines sometimes use part of your [...]