Introduction Content marketing ROI is the percentage that will show you how much revenue you have gained from content marketing than how much you have invested. Therefore, it is one of the critical measures of how successful. ROI, an acronym for Return On Investment or return on investment, measures the [...]
Introduction In marketing, you have to keep learning constantly. Every day you will see something new coming your way. But with time, you learn step by step through different experiences and generate excellent results. In marketing, the only target you should focus on is your customers. Rest you can work [...]
Introduction SEO project management involves planning and coordinating any SEO-related project (Search engine optimization). This includes content audit, technical audit, on-page optimization, content distribution, keyword research, SEO for video content, link building, and more. The main goal of SEO project management is to break things down into simple tasks and [...]
Introduction SEO framework is defined as an SEO plugin extension highlighting the content if it lacks something. It is one of the tools from SEO tools in WordPress, which is free. Therefore, the task of this SEO plugin is automatic. Consequently, you can get a lot of information on every [...]
Introduction Social media skills mean you need essential marketing and adjacent marketing skills. A great social media person will bring hard and soft skills to the table. Both types of skills take time and hard work to develop. Hard skills mean content writing or copywriting, data analysis etc. Soft skills [...]
Introduction The local search ecosystem is the presence of multiple websites, platforms and apps that list and share information about local businesses. Of course, the primary aggregators play a significant role in making the information available to the directories and search engines they have online. But, of course, directories will [...]
Introduction Local Keyword research is the process of searching for a keyword when people are looking for services or products locally. You will get local trafficking and more customers if you rank for these keywords. Local keyword research is essential because you need to understand what people look for in [...]
Introduction A content audit collects and analyses your website’s data, such as blog posts or landing pages. It keeps an inventory of the website and provides insights into your website content which has to be changed, updated, rewritten, or deleted. Running a content audit on your website will improve your [...]
Introduction Professional reputation management will employ a combination of strategies like building and maintaining a positive reputation or removing or repairing a negative one. Professional reputation management strategies include Content, SEO (Search Engine Optimization), online monitoring, Social media management, review acquisition and much more. Reputation management is the practice and [...]
Introduction Technical SEO (Search Engine Optimization) is the strategy which involves creating and optimizing your website so that search engine crawls and indexes your website quickly. Technical SEO is just one part of the whole SEO. Many website owners use technical SEO to improve their ranking on SERP (Search engines [...]