SEO Terms
Introduction
SEO terms are used in the SEO industry—there are hundreds of SEO terms to learn. But you don’t need to be aware of all the terms to build and work on a website, but in this article, we will discuss a few SEO terms to help you. These
SEO terms are the most important ones. Knowing each word and its definition will take a little deep understanding. It will help you communicate with web developers and also help you know how the internet works for digital marketing. Let us see.
Keywords – Important SEO Terms
Hopefully, all are aware of the keywords. It is a crucial SEO term in the SEO industry. This is the essence or element users type in the search engine for the information they want. Suppose, for example, google to find what they are looking for.
Then, you need to include the keyword in the article’s header, title tag, and body to rank at the top of the search engine. But it should not be overused. It can be harmful to your page because of keyword stuffing. Therefore, you should be careful about how often you should use it.
Title Tag
The title tag, also known as the meta tag or Page tag, is one of the crucial elements of a web page. The name suggested by the HTML tag is the name of a specific page, and it can be found in more than one location on the internet.
That is in the browser window and the search engine results page (SERP). The perfect title page includes keywords related to the web page’s content that is at the top of the page. It should be around 50-60 characters.
Heading
It is another type of HTML tag that is used to organize content for search engines and readers. The heading is also said as H1 to H6. One can be at the top in the heading bar, the most crucial header, and the other follows. It is best to keep heading 1 at the top; the rest can follow as h2 or h3, or more.
Meta Description – SEO Terms
Same as the title tag, the meta description is brief information about the content. The purpose of the meta description is to give the user an idea of the content so they can open it if they look at it and find it relevant.
Well, this description does not have to do anything with the page ranking, but it will help you with CTR (Click through rates), so the better the description, the more clicks.
Links
The links are of two types: internal and external (also called Inbound or backlinks). So it is the crucial part of the web page. Backlinks come from other websites that point to your website. So the more backlinks, the more your website is authorized.
Outbound links are the links that are from your website to another website. It helps search engines to understand how important your content and information are.
Indexing – SEO Terms
Indexing is the process through which the search engine collects and shows the data on the internet. Constantly searching engines will update the information on the internet with new pages or content and add it to their database. When a new page is found, the search engines index it so different users can find it through relevant keywords.
Ranking Factors – SEO Terms
Any element that will help search engines to determine to rank a web page on the SERP. Common ranking factors are outbound links from authorized websites, title tags, properly used keywords and more.
Traffic
Traffic is defined as the number of visitors to the website over a while. So more traffic your website receives, the better the revenue. The traffic should be organic, which means it should come from real people, not buying views, likes or shares.
You can take appropriate action to attract your customers, like showcasing ads on social media or different platforms, so the readers click on them and read your content or buy your service or your products.
