SEO Cheat Sheet
Introduction
The SEO cheat sheet was developed by Moz in the year 2008. Let us tell you why it came into existence. So for good SEO work, you need a web developer. You know to maintain on-page elements, technical SEO etc. Always being behind the web developer to do their job is difficult. So with the cheat sheet, anyone can do this in your team.
Most of the time, tasks like checking page speed or redirecting URLs are assigned to web developers without explaining why these tactics are needed to improve google’s ranking or even support the company’s goal.
Since the SEO cheat sheet came into existence, thousands of developers and marketers have downloaded it. Likewise, web developers and software engineers find it easy to reference SEO technical standards. This SEO cheat sheet was completely updated in 2020. It will help you break down the overlapping pieces of the SEO.
To get started, you Need to Run a Full Audit
You need to create an account to do this. After doing this, you will go to the campaign, and select custom reports that you will see on the left-hand navigation. Next, select the entire audit and click on the full report.
This report will give you complete information about errors in SEO that you can work with your entire web development team to solve. If you don’t have an account in Moz, you can sign up and create an account for a free trial.
Critical Crawler Issue or HTTP Status Error
Critical crawler issue is the most crucial thing you must tackle when working with your team. This issue includes 400 and 500 HTTP status errors.
These errors have different levels. For like, 400 level error means the content is not found, maybe it is gone altogether, and 500 level error means there is an issue with the server.
Importance of SEO Cheat Sheet
With the help of an SEO cheat sheet, you can avoid these errors. See, let us get this straight. If your visitors land on 400 or 500 error pages, it will show them that the page is not found. And they won’t wait for you to fix the error. Instead, they will look for things on other sites they are searching for. And the worst part is they will land on your competitors’ websites.
You don’t want that to happen. So using the cheat sheet will help you avoid these errors and lower your burden of maintaining the organic traffic, search results and other SEO work.
Site Speed – SEO Cheat Sheet
The research data shows that 35% of people bounce back from your website when loading is more than 30 seconds. Therefore, page speed is one of the most crucial ranking factors. For this, you can use Google Page Speed Insight to check your page’s speed quickly.
Mobile-Friendly Web Design
In the year 2019, google updated indexing websites for mobile users too. In addition, you can use the mobile-friendly test tool to see if your website is mobile-friendly. And also, you will see if any changes need to be made.
HTML Elements – SEO Cheat Sheet
HTML elements are necessary to help understand search crawlers’ content and also help with search visibility. Therefore, you need to audit the HTML elements constantly and optimize for search as required. HTML elements include the page title tag, meta description, canonical tags, images and header tags.
Site and Page Structure
You need to organize your page correctly so that it is easy for Googlebot to understand your website and the relation between different sections. You can implement a site hierarchy that will explain the logic of how information flows on your website and also how pages are related to each other. This includes internal links, XML sitemaps, URL structure and HTML structure.
Redirection
Redirections will help the users find the pages they are looking for. If the page is removed, moved or even combined. Or the page will become dead. It will show that the page is not found.
Efficient Crawling
Google provides every website with a crawl budget that will determine how much time bots spend indexing the pages. You can also avoid the pages you don’t want to index. For example, you can use robots.txt or robot meta tag to prevent indexing pages.
