What is Schema Markup?
Introduction
Schema markup is the language of search engines and uses a unique semantic vocabulary. It is also called “structured data”. Therefore, we can also say it is the code that will make it easier for search engines to understand the content on your website. Furthermore, it provides users with accurate information in the rich snippets below the page title.
Sometimes it is hard for the search engine to understand our content. It is where the role of the schema markup comes in to help search engines understand the content, which eventually helps to rank your page on google.
If you have not heard about this schema markup till now, here we are to help you understand it and how it is helpful for your website. Suppose, for example, you have written the sentence “providemethedata.” We can understand the sentence “Provide me the data”, but the computer can’t. Here, schema breaks down the language, making it understandable for the computer. It converts into a code language, providing the information to the search engine.
Types of Schema Markup
There are many types of markup since people have different questions for the search engine. This article will mention the five most common schema markup types.
Personal Market Schema Markup
This schema is used to display the personal details of anyone on the internet, such as name, birthday, address, age, education, family members, etc.
Suppose you search for someone on google, like a celebrity or something.
Google assumes that you are looking for basic information. So without opening any website, the schema will display the data on your screen.
Organization Schema Markup
Organization schema markup will provide information about your company introduction and clarify your company’s logo, location, contact information and social profiles.
There is no need to dig deep for the information; this schema immediately provides the data to the users so they can quickly contact you.
Article Schema Markup
Article schema markup is most commonly used for news reports and blogs. It will make search engines easily understand the information in the headlines, the date and time the news was published, images and videos.
Local Business Schema Markup
Local business schema is significant for local businesses. It provides information like the company’s location, contact info, opening and closing hours etc., making it easy for the users to find any company’s details.
The local business is like a physical business or any organization such as a hotel, bank, hospital etc.
Rating/Review Schema
Every other user looks for ratings or reviews before purchasing anything online. This is what review schema markup is. It displays all the ratings and reviews of the company, brand, products or food etc. So the user doesn’t even have to open any website once they search; it is displayed on their screen.
Breadcrumbs Schema
Breadcrumbs schema is the blue links you get on the internet page when you search for something. When you click on them, you open the website.
Product and offer Schema
Product and offer schema is used for the products or services you want to sell online. Both provide information about the product and other details like price etc.
Recipe Schema
By the name, we hope you understand what exactly it is. With the help of recipe schema, you can show rich snippets for the recipe website pages.
Event Schema Markup
Event schema markup will help you find information about any events, webinars or conferences (date, location and more)
Why is it Important?
The website that has schema applied will load faster for the users. In addition, users can see details of your website with a glance which helps them decide if your website is what they are looking for or if they are moving on with something else.
This also helps your website to rank better. How? If search engines correctly understand your content, they will easily rank your website. And once your website is ranked high, it has more chances of clicks. The CTR (click-through rate) increases by 30% if you implement schema for your website.
