Introduction Ad auction in Search Engine Marketing One of the most permanent misunderstandings about search engine marketing is that whoever has the largest advertising budget wins. While a larger advertising budget can certainly be beneficial, especially when targeting highly competitive keywords, it is far from a requirement for success in [...]
Introduction Brand authority itself infers power over something else and the ability to do something that others cannot. In business terms, brand authority is the idea that you are the best at what you do, and the public will come to you first for anything related to your products and [...]
Introduction Are you looking for smart SEO tips but easy to tackle? Here are straightforward tips that can help you with SEO. We have already talked about it, but we have put everything together in this article so it is easy for you to understand. Apart from writing great content [...]
Introduction SEO copywriting is creating good quality content that includes SEO practices that are useful to users. The word copywriting means writing content for advertisements and sales. The content that attracts engages and gets leads. But it can also apply to SEO. For example, with compelling content, you can create [...]
Introduction The search intent is defined as the purpose of an online search. It is a reason why someone carries out a specific search. And there is no doubt that everyone doing an online search is hoping to find something. Now there could be different reasons for search intent. For [...]
Introduction Google Algorithms: Over the last few years, search engines have improved their algorithms to give users the best possible results. Now Google is the leading search engine of all. So they have introduced many algorithms, each with different best effects on SEO. In this article, we will talk about [...]
Introduction Disavowing links is an organized process that must be done continuously. However, rejecting toxic links to your website can increase your ranking in search results and significantly improve your SEO. The importance of disavowing harmful backlinks is no different from the importance of creating essential links for your site. [...]
Introduction B2B marketing is the abbreviation for Business to Business Marketing which means the marketing of products or services for other businesses or organizations. It is very different from B2C marketing, which means business to customers marketing. In other words, the content is broader in B2B marketing when compared to [...]
Introduction Expires headers are HTTP headers informing you how soon the cached copies of website resources will expire. So before the expiry date, the browser can grab the site from the cache. Once the resources are passed, they won’t be available in the browser and can later be requested from [...]
Introduction Broken link building is one of the critical strategies of link building. It takes advantage of broken links. The process involves finding a dead page and asking linkers to swap the link to a working page. According to Aira’s Link building reports, it is the most used strategy globally; [...]