Introduction SEO copywriting is creating good quality content that includes SEO practices that are useful to users. The word copywriting means writing content for advertisements and sales. The content that attracts engages and gets leads. But it can also apply to SEO. For example, with compelling content, you can create [...]
Introduction The search intent is defined as the purpose of an online search. It is a reason why someone carries out a specific search. And there is no doubt that everyone doing an online search is hoping to find something. Now there could be different reasons for search intent. For [...]
Introduction Google Algorithms: Over the last few years, search engines have improved their algorithms to give users the best possible results. Now Google is the leading search engine of all. So they have introduced many algorithms, each with different best effects on SEO. In this article, we will talk about [...]
Introduction Disavowing links is an organized process that must be done continuously. However, rejecting toxic links to your website can increase your ranking in search results and significantly improve your SEO. The importance of disavowing harmful backlinks is no different from the importance of creating essential links for your site. [...]
Introduction B2B marketing is the abbreviation for Business to Business Marketing which means the marketing of products or services for other businesses or organizations. It is very different from B2C marketing, which means business to customers marketing. In other words, the content is broader in B2B marketing when compared to [...]
Introduction Expires headers are HTTP headers informing you how soon the cached copies of website resources will expire. So before the expiry date, the browser can grab the site from the cache. Once the resources are passed, they won’t be available in the browser and can later be requested from [...]
Introduction Broken link building is one of the critical strategies of link building. It takes advantage of broken links. The process involves finding a dead page and asking linkers to swap the link to a working page. According to Aira’s Link building reports, it is the most used strategy globally; [...]
Introduction Social signals SEO is the process where a web page collectively shares, likes, and overall social media visibility as supposed by search engines. All these activities on social media will contribute to your organic ranking. It is a citation, as you do with backlinks same as it is. The [...]
Introduction PPC (Pay Per Click) is the digital advertising model where the advertiser pays money every time people click on their ad. But, more importantly, you pay for a targeted visit to your website or a landing page. So, if PPC works out well for you, you will get more [...]
Introduction Keyword segmentation will give you the proper page ranking that will guide you about where to invest the SEO and content resources. We all know that not every tactic can yield the same or better results, or maybe in the search, not all things are created equal or not [...]