Introduction Social media skills mean you need essential marketing and adjacent marketing skills. A great social media person will bring hard and soft skills to the table. Both types of skills take time and hard work to develop. Hard skills mean content writing or copywriting, data analysis etc. Soft skills [...]
Introduction The local search ecosystem is the presence of multiple websites, platforms and apps that list and share information about local businesses. Of course, the primary aggregators play a significant role in making the information available to the directories and search engines they have online. But, of course, directories will [...]
Introduction Local Keyword research is the process of searching for a keyword when people are looking for services or products locally. You will get local trafficking and more customers if you rank for these keywords. Local keyword research is essential because you need to understand what people look for in [...]
Introduction A content audit collects and analyses your website’s data, such as blog posts or landing pages. It keeps an inventory of the website and provides insights into your website content which has to be changed, updated, rewritten, or deleted. Running a content audit on your website will improve your [...]
Introduction Professional reputation management will employ a combination of strategies like building and maintaining a positive reputation or removing or repairing a negative one. Professional reputation management strategies include Content, SEO (Search Engine Optimization), online monitoring, Social media management, review acquisition and much more. Reputation management is the practice and [...]
Introduction Technical SEO (Search Engine Optimization) is the strategy which involves creating and optimizing your website so that search engine crawls and indexes your website quickly. Technical SEO is just one part of the whole SEO. Many website owners use technical SEO to improve their ranking on SERP (Search engines [...]
Introduction Website architecture is defined as a method of structuring your website in such a way that users can find the information they are looking for quickly. It is the hierarchical structure of your website. In other words, we describe this as how you group your content into proper themes. [...]
Introduction Schema markup is the language of search engines and uses a unique semantic vocabulary. It is also called “structured data”. Therefore, we can also say it is the code that will make it easier for search engines to understand the content on your website. Furthermore, it provides users with [...]
Introduction Google RankBrain is the google algorithm that came into existence in October 2015, another milestone in the development of the google machine learning system. It has been rated as the third most crucial google algorithm after content and backlinks. In this article, you will learn how this google rankbrain [...]
Introduction Google pigeon is the new algorithm launched by google on 24 July 2014. Do you want your local business to get noticed? For every company wanting revenue, google pigeon is a great way to get started. What this basically does is it increases local listing in the search. So [...]